StorMagic launches “Branch in a Box” Solution to Simplify Computing for the Edge

Ready-to-deploy bundle includes hardware from APC by Schneider Electric and Dell/ EMC, with virtualization software needed to power, process and store mission-critical information

BRISTOL and LONDON, UNITED KINGDOM – 21st March, 2018 – StorMagic®, a leading provider of highly available storage solutions for edge data centres, has today announced the availability of its new “Branch in a Box” integrated micro data centre solution designed specifically for hyperconverged and edge computing environments.

“Branch in a Box” enables organizations to adopt a simple and highly energy-efficient IT solution, which is optimised and ready for rapid deployment on-site. Its ‘plug and play’, pre-integrated architecture creates a reliable and robust environment to leverage the best of on-premises and multi-cloud infrastructures. All pre-integration between key components is delivered through UK distributor Exertis, prior to shipping.

“StorMagic and APC by Schneider Electric’s ‘Branch in a Box’ is a great example of two companies coming together to solve a growing customer problem,” said John Glendenning, SVP sales and business development of StorMagic. “Organisations needing simple, low-cost IT solutions to run their businesses at the edge of the enterprise now have an option that requires minimal resource to deploy and manage, whilst significantly improving uptime.”

The complete solution from StorMagic and APC utlises key components from APC by Schneider Electric’s data centre infrastructure portfolio including its physical enclosure, UPS, PDU, cooling, environmental monitoring and security and management software. “Branch in a Box” also includes redundant hyper-converged appliances based on Dell/ EMC servers, VMware hypervisor and virtual SAN software from StorMagic. This pre-configured, ready-to-use bundle delivers a simple, turn-key solution to consolidate and run mission-critical applications at remote and branch offices (ROBO), in retail outlets and SME data centres.

“Branch in a Box” is designed specifically to address the challenges of edge computing, where typically the availability of IT budgets and IT personnel are constrained. By creating a cost-effective, integrated bundle comprising rack, power, servers, storage, networking and management software, the complexities of installation and management are eliminated.

“By working with StorMagic as an Alliance Partner, APC can ensure customers benefit from the highest level of expertise when adopting hyper-converged, edge computing solutions to meet the demands of today’s distributed IT environments.” said Lee Griffiths, Infrastructure Solutions Manager, APC by Schneider Electric. “Branch in a Box is an excellent response to customer demand for rapid, low-cost and resilient data centre infrastructure at the Edge.”

The primary benefits for ROBO, retail outlets and SME data centres include:

  • All hardware components included – ready to power up:
    • Physical enclosure, UPS, PDU, Cooling, environmental monitoring and Security and Management Software.
    • Two Dell/ EMC servers including system memory, disk drives and/ or solid-state disks
    • Two Dell EMC N1500 network switches
  • All operational software pre-installed and ready to boot:
    • VMware vSphere or Microsoft Hyper-V hypervisor
    • StorMagic SvSAN software, including mirroring for high-availability

Pricing and Availability

This simple “Branch in a Box” bundle is available now in the UK from Exertis. For more information please visit StorMagic in stand D364 at Data Centre World, London on the 21st and 22nd March, 2018, to find out more.


About StorMagic

Established in 2006, StorMagic is simplifying storage at the edge. Its virtual SAN makes edge computing simple for everyone from large organizations with thousands of sites, to companies running a single small datacenter. StorMagic offers customers that are dissatisfied with the cost and complexity of external SANs a highly available, two-server solution that is simple, cost-effective and flexible. For additional information, visit

Providing Certainty in a Connected World

APC by Schneider Electric is the leading brand worldwide for integrated IT infrastructure and software. With a wide array of products that provide reliable power and availability solutions for IT and communications technologies APC delivers, Certainty in a Connected World. With the largest community of partners tailoring solutions for home and business networks, APC protects critical information and data for individuals and businesses. APC is a brand of Schneider Electric, the global specialist in energy management and automation.

About Schneider Electric

Schneider Electric is the global specialist in energy management and automation. With revenues of ~€25 billion in FY2016, our 144,000 employees serve customers in over 100 countries, helping them to manage their energy and process in ways that are safe, reliable, efficient and sustainable. From the simplest of switches to complex operational systems, our technology, software and services improve the way our customers manage and automate their operations. Our connected technologies reshape industries, transform cities and enrich lives. At Schneider Electric, we call this Life Is On.

All product and company names herein may be trademarks of their registered owners.

Media Contacts:

APC by Schneider Electric
Lavina Dsouza
Tel.: +44 7887 560218
[email protected]

Spa Communications for APC by Schneider Electric
Damien Wells
Tel.: +44 1892 511413
[email protected]

Matter Communications for StorMagic
Chad Biele
Tel.: 720-577-5406
[email protected]

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