What Is Digital Asset Management?

Digital Asset Management (DAM) is the process of storing, finding, retrieving, sharing and organizing digital assets (i.e. images, videos, audio, documents). DAM solutions are software-based systems that help organizations manage their digital assets, through a central and controlled platform. They allow operations to be performed on data files, in a safe and secure manner, to ensure that data is not lost.

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How Does Digital Asset Management Work?

Traditional file systems are no longer adequate for organizing digital assets, as the data is typically unstructured and there are far too many files to manage. Organizations need to be able to find and retrieve their files quickly and efficiently, which is why they’re deploying digital asset management solutions.

These systems help organizations locate their files with ease, by tagging each digital asset with unique metadata. Through the use of metadata, DAM solutions enable organizations and specific departments to find their digital assets quickly and easily, without having to sort through complex hierarchical storage structures and recall specific file names.

When a digital asset is created, it must be indexed, or assigned a unique metadata tag, that labels the file with a detailed description. That metadata is then used to help make that asset findable, retrievable and usable. Once tagged, a digital asset is made searchable and discoverable to an organization - all one has to do is search for the file within the DAM database.

Another important function of digital asset management solutions is storage optimization. Organizations often incorporate multiple different primary and secondary storage media into their IT infrastructure. They reserve the primary storage (i.e. hard disks, SSDs), which is often higher performing and more expensive, for active files that they need frequent, real-time access to. Secondary storage media (i.e. tape, optical, cloud) are used to store or archive files that are utilized less often. Digital asset management solutions often include the functionality to automatically move files to different tiers of storage, based on how often they’re accessed or other user-defined policies, to ensure optimal performance and cost savings.

How Does Digital Asset Management Work

What Are the Benefits of Digital Asset Management?

While there are many benefits to consider when deploying a digital asset management system, some of the more important include:


Digital asset management platforms utilize metadata to modernize the organization of digital data. They make organizing and managing digital assets much more simple and efficient, versus traditional file storage structures. The use of metadata makes data easier to find, saving employees time, as they don’t have to sort through endless files to locate a specific file. It also makes it much easier for organizations to streamline projects across teams, ensuring everyone has the most up-to-date copy of all assets, and that everyone that needs access has access, through a centralized repository.


DAM solutions reduce costs by eliminating duplicates and redundancies within an organization’s infrastructure. They ensure that a business is only using the most accurate, up-to-date version of a digital asset and archiving older, out-of-date assets, reducing the amount of storage space needed. Additionally, some DAM solutions are capable of transferring files to different tiers of storage (i.e. tape, disk, cloud) or storing data in a “smart” way. When files aren’t being actively used, the system moves them to secondary storage mediums to optimize performance and overall cost.


By setting different access levels and permissions, DAM systems keep data from being accessed by unauthorized parties. Data and digital assets have become vital resources to organizations, and they must be protected from being tampered with, stolen, or destroyed. With cyber crime at an all-time high, it is important to have proper security tools and procedures in place. A DAM solution can be an important tool to keep digital assets safe and from falling into the wrong hands.

StorMagic ARQvault and Digital Asset Management

StorMagic ARQvault is the industry’s first Active Intelligent Repository. A one-of-a-kind digital asset management solution, ARQvault enables organizations to gather data from anywhere, store it forever, and find it fast.

While there are many different DAM solutions on the market, StorMagic ARQvault is unique in that it is active, intelligent, and affordable. Unlike any other solution, it combines digital asset management (DAM), media asset management (MAM), video asset management (VAM), and storage asset management (SAM) all into a simple, easy to use platform.

ARQvault is a collection of vaults that come together to create a federated repository. The software solution combines different and distributed storage resources into an integrated system, shared across the network.

ARQvault is active because it knows where digital assets are located at all times, allowing users to search for, find, and retrieve assets quickly. It is intelligent because it uses policies to automatically move data to different storage tiers, creates low-resolution proxies of high-resolution video, audio, and image files for fast search, playback, and viewing, and uses metadata for rich data analysis. By automatically moving digital assets to any type of storage, anywhere, ARQvault can save customers 50% on storage costs.

For more information about StorMagic ARQvault, visit our website and download a copy of our ARQvault data sheet and solution brief. You can also learn more about our Digital Evidence Management (DEM) and Video Surveillance ARQvault solutions, which consist of ARQvault and different modules, specialized for digital evidence and video surveillance use cases.