20 Years,
Built Together
Celebrating 20 years of StorMagic and partners
For two decades, we’ve focused on the simple idea that IT infrastructure should do its job and stay out of the way. No unnecessary complexity, just systems that work, scale, and support diverse workloads and operating conditions at the edge.
What defines these past 20 years isn’t just what we’ve built, it’s who we’ve built it with.
Our partners and shared customers have shaped StorMagic at every stage. From proof-of-concept to production pilots, single-site deployments, and fleet-scale rollouts, we’ve developed first conversations into meaningful, long-standing relationships. These are the human stories behind the software. With real-world environments, challenges, successes, and trust built over time. Partnership has, and will always, drive us.
In complex times, and as the market shifts, organizations are rethinking how they approach edge infrastructure. Rising costs, increasing complexity, and virtualization innovation are forcing teams to look for simpler, more practical solutions that don’t fall short on flexibility.
That’s where we’re focused. Hand in hand with our partners, StorMagic is helping organizations take control of their edge infrastructure strategy and budget using virtualization solutions. Whether that’s creating a path off of VMware, extending the life of existing hardware, planning for AI workloads, or simplifying operations.
Over the course of our 20th year, we’re celebrating partnerships, the trust they have built, and our successes yet to come. Through new programs, expanded initiatives, and solutions designed to support partners in meeting customers where they are, we’re continuing to invest in what has always set StorMagic apart: unwavering commitment to partnership, delivering practical, reliable infrastructure that simply works.
20 years in, we’re proud of what we’ve built together. And we’re just getting started.

Susan Odle
Chief Executive Officer
Follow Our Journey
2006
StorMagic, based in Bristol, UK, was founded in 2006 by entrepreneurs Hans O’Sullivan and Chris Farey, both of whom had spent time in senior roles at IP storage companies.

2007
Our first product launched in 2007, a software-based iSCSI SAN named SM Series. It started one of our first partner relationships, with VMware, which continues today.

2009
And we only continued to grow! From launching one of our flagship products, StorMagic SvSAN in 2009, to building partnerships with major hardware and software vendors, MSPs, distributors, and resellers as part of an expansive partner ecosystem.

2024
2024 saw the launch of StorMagic SvHCI. And StorMagic went from strength to strength. We refreshed our global partner program and introduced a purpose-built HCI platform for the edge to challenge the VMware-dominated virtualization market.

2026
Now we’re marking 20 years. With a significant partner ecosystem and strong global relationships, StorMagic supports our partners to broaden their portfolios and deliver smart, simple, and flexible virtualization solutions.


What’s Next? Bundled Solutions and More Sales Opportunities
We want to make it easier than ever to create more opportunities and drive revenue for our partners.
Our new Partner Solutions Hub does exactly that. From bundled solutions to partner showcases, it’s simple and intuitive to stay informed about the best virtualization solutions offered by StorMagic and our partners.








