About StorMagic

Making virtual SANs simple for edge computing

What does StorMagic do?

StorMagic makes virtual SANs simple for edge computing. Our product, SvSAN, is designed for large organizations with thousands of sites and companies running small datacenters that require a highly available, two-server solution that is simple, cost-effective and flexible.

StorMagic SvSAN removes the need for a physical SAN in some of the world’s most demanding environments by converting the disk, flash and memory of two servers into a virtual SAN. It is perfect for deployments across any number of remote or branch offices as well as IoT projects that require a small IT footprint as well as the uptime and performance necessary to process large quantities of data at the edge of the enterprise. Our typical customers have distributed IT operations in locations like retail stores, branch offices, factories, warehouses and even wind farms and oil rigs. In all of these deployments, SvSAN enables small hyperconverged clusters with an unrivaled level of simplicity and affordability.

SvSAN integrates seamlessly with existing virtualized environments and enables centralized deployment and management for anything from one to thousands of sites, removing the need for dedicated specialist IT staff at each site and significantly lowering the cost of management. SvSAN is deployed by over a thousand customers across 72 countries and is available as a pre-configured hyperconverged solution through both Cisco and Lenovo, as well as through our network of channel partners around the world.

StorMagic was founded in 2006 by two experienced storage entrepreneurs in the belief they could make the complex simple. They set out to find the simplest, most cost-effective way to store and manage data through software. The founders realized that if data was stored within servers instead of a SAN, and was synchronously mirrored to other servers and presented as a virtual SAN, then end users’ total cost could be lowered dramatically. With this architecture, data would be both stored and processed on the same platform, which is now known as hyperconverged infrastructure and is increasingly seen as a key tool in any CTO’s armoury for efficient infrastructure management.

StorMagic Senior Management Team

Hans O'Sullivan


Over his more than 30 years in leadership roles in the technology industry, Hans has accumulated vast experience in the IP-based storage and protocols industry and has 7 patents to his name. Before co-founding StorMagic in 2006, he spent many years as CTO at leading IP storage company Eurologic (a leading supplier of storage platforms to companies such as Network Appliance, Dell, Fujitsu Siemens and Avid) and became CEO at Elipsan when it was spun off from Eurologic in 2003.

Chris Farey


Over the course of a 30 year career in software development, Chris’s achievements include developing one of the world’s first iSCSI storage sub-systems and one of the first commercial parallel operating systems. After serving for many years as CEO at K-Par Systems, he went on to become CTO at Eurologic’s IPSAN Division and CTO at Elipsan when it was spun off from Eurologic in 2003. Chris also held the post of Distinguished Engineer at Adaptec. He co-founded StorMagic in 2006.

John Glendenning

SVP Sales & Business Development

John has spent over 20 years in the enterprise software and hardware industry, having most recently led EMEA field operations for ‘Big Data’ database leader DataStax (Apache Cassandra). Prior to DataStax, he held a variety of leadership roles in the UK and US including Virtual Computer, Citrix, XenSource and Platform Computing. Glendenning has a strong interest in disruptive technologies in markets primed for high growth and enjoys working with companies and individuals that challenge the status quo.

Bruce Kornfeld

General Manager, Americas

Bruce is an experienced technology executive who has held leadership roles in marketing, alliances and business development in the storage, server, networking and software industries. He joined StorMagic in 2017 as CMO, and today serves as general manager of the Americas, where he is responsible for the Americas region sales and go-to-market strategy, as well as global strategic alliances and marketing. Prior to joining StorMagic, Bruce held marketing leadership positions at Compellent, Dell and NCR. He helped Compellent grow its revenue from $9M to more than $150M, which led to their IPO and eventual sale to Dell for $960M, and was instrumental in building and growing Dell’s first storage division to over $1bn.

Sally Duckworth

Chairman of the Board

Sally is an experienced Director in both C level Executive and Non Executive roles for early stage and growth businesses. After qualifying as an ACA she moved to JP Morgan as an investment banker and then became an early stage technology investor at Quester Capital Management. Sally has worked with the management team at StorMagic since the outset, helping to set up, fund and grow the business. She provides advice on a broad range of areas including: sales and marketing; business development; human resources and finance. Furthermore, in 2018 Sally was named in the Female FTSE Board Report's 100 Women to Watch.

“StorMagic’s SvSAN enables us to cost effectively implement simple, 2-server highly available systems with minimal hardware requirements.”

Uwe Fischer | Head of Asset Information Systems | E.ON

“As the sole IT support resource for the Eeklo factory, it is my responsibility to ensure we have real-time failover so that production is never interrupted. StorMagic SvSAN gives me this confidence.”

David Tourny | Ontex