StorMagic Expands German Channel Initiatives through Distribution Agreement with Bytec

Expands DACH Field Team to Meet Region’s Rising Demand for Edge Solutions

FRIEDRICHSHAFEN, Germany and BRISTOL, England – 18 September 2018 – StorMagic®, simplifying storage at the edge, today announced a milestone in the expansion of its DACH (Germany, Austria and Switzerland) sales region by signing a new distributor agreement with Bytec, one of the largest server and storage distributors in Germany. Bytec and its hardware partners can now offer complete solutions pre-configured with StorMagic SvSAN with Data Encryption, a common method of helping to meet EU General Data Protection Regulation (GDPR) compliance.

“StorMagic is a global provider of software-defined storage with a focus on hyperconverged solutions, offering reliability, simple installation and low hardware requirements at an attractive price,” said Reinhold Egenter, Bytec’s managing director. “StorMagic is an ideal fit for our resellers, most of whom are Fujitsu or Lenovo partners. Our VARs can now offer a complete, affordable HCI solution to customers, who previously couldn’t adopt HCI configurations because the market options were too large and expensive for them.”

To support growth in the DACH region, StorMagic recently hired two Germany-based, dedicated sales team members to interface with local customers, partners and distributors. First, Thorsten Schäfer joins as StorMagic’s field sales manager to oversee all sales initiatives in Germany, Austria and Switzerland. Schäfer brings fifteen years’ experience in the software-defined storage and virtualization markets, including business development, consulting, engineering, systems administration and country and regional management for companies like Bechtle and DataCore Software. Second, Tobias Pföhler will serve as StorMagic’s partner manager, to oversee partner engagement and enablement. Pföhler previously held field sales management and account management roles with software, virtualization and IT solutions companies including ATOSS Software AG, DataCore Software and BWG Informationssysteme GmbH.

“Germany and the broader DACH market is a critical part of StorMagic’s go-to-market strategy and we are committed to increasing our investment now and in the future,” said John Glendenning, SVP of sales and business development at StorMagic. “Adding Bytec to extend our distribution coverage opens up the StorMagic SvSAN solution to the Fujitsu and Lenovo channels and reaffirms our commitment to being 100 percent channel focused. The partnership with Bytec will offer customers solution options not previously available, backed by Bytec’s exceptional services. Combining this with StorMagic’s increased investment in local field resource establishes the right platform to successfully execute StorMagic’s Preferred Partner Program across the entire DACH territory.”


About Bytec
Bytec is a German value-added distributor for IT hardware, software and services, established in 1989. Manufacturers such as Fujitsu and Lenovo trust in Bytec’s expertise. Selling about 1000 servers per month, Bytec is today one of the largest server distributors in Europe. Visit our website at

About StorMagic
Established in 2006, StorMagic is simplifying storage at the edge. Its virtual SAN makes edge computing simple for everyone from large organizations with thousands of sites, to companies running a single small datacenter. StorMagic offers customers that are dissatisfied with the cost and complexity of external SANs a highly available, two-server solution that is simple, cost-effective and flexible. For additional information, visit

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Media Contact:
Tim Hamilton
[email protected]
‭(978) 518-4503

All product and company names herein may be trademarks of their registered owners.

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